In today's digital-first era, businesses face the imperative to innovate continuously to maintain relevance and navigate market uncertainties. Across industries and business verticals, organizations are now increasingly seeking to leverage cutting-edge technologies to streamline operations, enhance efficiency, and drive growth. The business landscape has grown fiercely competitive and complex with disruptive forces such as AI, Big Data, and IoT commanding the spotlight. Challenges span from integrating legacy systems to combating cybersecurity threats, all while demanding a proficient workforce of subject matter experts.

This is where ITHENA has established itself as a distinguished player in the realm of digital solutions providers. Their focus extends beyond conventional IT services and seamlessly integrates customers’ business processes with digital technologies for a persona-based outcome. ITHENA solutions demystify complex machine learning algorithms and GenAI technologies to provide an incredibly easy-to-use application framework for various personas across OEMs and manufacturing industries, accelerating their digital journey.

Over the past five years, the company’s dedicated efforts have been concentrated across key sectors including Industrial Manufacturing, Automotive & Mobility, Life Sciences & Healthcare, Energy Utility & Government, and Media & Entertainment to mention a few. "ITHENA believes in driving value for our customer’s business function through technology advancements. It is our charter to break down the complexity of digital tech for easy use in the business cases that customers require. That’s what our solutions do - provide an integral experience across functions and roles for customers with technology that is inclusive of IoT, Analytics & AI,” highlights Probodh Chiplunkar, Founder & CEO at ITHENA.

In an exclusive interview with CIO Insider, Probodh Chiplunkar explained how this newage persona-based AI technology firm is helping businesses accelerate and optimize their processes globally through technological interventions.

How does ITHENA leverage IoT and AI to empower equipment manufacturers and other customers in unlocking value and driving the needed growth?

One of our key offerings provides Original Equipment Manufacturers (OEMs), with a ready built solution. We leverage our AI-based IoT platform to breathe life into industrial assets, unlocking with a persona-based solution. ITHENA provides quick time-to-market value to manu-facturers with these packaged solutions that span from Engineering to E-commerce!

iGEMBA - a digital solution for daily cadence on the shop floor, for assigning tasks, reviewing risks, and ensuring a single view of manufacturing operations, enables customers to quickly find areas where they need to make an impact and realize their continuous improvement initiatives.

ITHENA solutions are built on the premise of easily representing the value of disparate data sets through co-relating Non-Obvious Relationship Attributes (NORA). The user-friendly representation of our AI-driven Analytics is the biggest differentiating factor of ITHENA’s solutions.

This commitment to innovation and value creation extends beyond manufacturing, and into diverse sectors like Life Sciences & Services, and Smart Cities & Government. This is how we ensure that technologies like IoT & AI are fully realized by our customers in an easy-to-use solution.

How does ITHENA collaborate with its customers to optimize their digital transformation processes?

Recognizing that digital transformation is not a one-size-fits-all solution, ITHENA has built methodologies to provide tailored industrial solutions to meet the unique needs of each organization. Our approach assesses our customer’s current digital maturity, understands their industry benchmark, and provides alignment with their future goals. For instance, we first identify gaps (if any) in the roadmap and readiness visa-vis our customer’s future

stated goals, and identify the priorities to take on as projects (small successes), while building towards a transformative organization.

To achieve this, we conduct workshops to identify areas for improvement and align them with available solutions, especially focusing on the customers who have not fully realized the potential of their digital journey. Our goal is to co-create a roadmap outlining achievable milestones, integrating IoT with AI-based analytics, deployed in the cloud with a modern user experience for various personas for our customers.

amidst technological disruptions.

One of the best examples of this innovation and glocal value is - a client in the industrial manufacturing sector who was facing challenges with operations and inefficiencies across multiple systems. After assessing various options & tools available, ITHENA consolidated disparate systems currently deployed at our customer to its AI-powered Manufacturing Excellence platform, IMEX. By retiring six legacy subsystems and enhancing persona-specific user experience with customized role-based access controls, the impact was transformative, which led to well over 60 percent in cost savings. The value was delivered locally to the plant, while the engagement was that of a global mindset, diverse technology options, eventually to choose the best fit approach for the business functions needed in the plant!

The benefits are further extended beyond cost savings with productivity improvements exceeding 90 percent in some areas due to automated workflows. Additionally, the client experienced a 30 percent to 35 percent increase in manufacturing capacity; thereby enabling them to scale operations effectively and pursue growth opportunities. Our partnership with the client has time and again resulted in significant improvements in cost efficiency, productivity, and scalability, hence empowering the company to establish itself as a leader in their industry.


How does ITHENA aid clients in their green transformation journey, empowering smarter, more sustainable operations?

We have been instrumental in guiding our customers through their transformation journey with a notion to empower them to operate smarter, more sustainable businesses. In this context, sustain-ability has become a key pillar of our approach, where we offer comprehensive solutions, specifically designed to promote eco-friendly practices and enhance operational efficiency. One of the primary ways we assist our customers is through our suite of smart energy management solutions for monitoring and reporting energy usage in facilities which significantly enable businesses to get a drilled-down view of the energy consumption of assets.

From implementing smart EV charging infrastructure, and optimizing energy consumption through smart LED lighting systems, to deploying distributed power solutions, we enable our clients to reduce their environmental footprint while simultaneously cutting costs and enhancing efficiency.

ITHENA collaborates closely with its manufacturing clients to optimize resource usage, including water, air, gas, electricity, and steam. Through IoT and AI expertise, we identify opportunities for improvement, minimizing waste and emissions. Our sustainable strategies enhance value for customers and communities by managing greenhouse gas emissions and promoting environmental consciousness. Additionally, our smart infrastructure solutions encompass EV charging stations and smart switching systems, contributing to a greener future. Our comprehensive approach delivers cost savings, efficiency gains, and environ-mental benefits.

What is the future roadmap envisioned for ITHENA going forward?

We remain steadfast in forging bespoke manufacturing and related industry solutions empowered by Industrial IoT, Analytics, and AI. Our solutions will continue to advance in providing persona-based centricity for our customer’s success. To achieve this, we will further deepen our relationships with the ecosystem of partners in the IoT, Analytics/AI, cloud space, building solutions that have rapid value and scale for our customers. With the advancement in our capabilities across automation & integration, we continue to focus on industry sectors like Life Sciences & Services to help drive value for our customers with the motto of doing more with less and providing solutions for Revenue Cycle Management, advanced immersive experiences, and data curation.