| |December 20198TRENDS IN CAPITAL MARKETSMotilal Oswal Financial Services Ltd. (MOFSL) was founded in 1987 as a small sub-broking unit, with just two people running the show. But today the company is a well-diversified financial services firm offering a range of financial products and services. Currently in September 2019, the company has grown its network over 450 cities and towns comprising 2200+ Business Locations operated by them and their Business Partners with 10,00,000+ customers.By Pankaj Purohit, Group CIO, Motilal Oswal Financial Servicesexpert opinionT oday, digital is omnipresent and it is changing the way businesses are interacting and engaging with customers. It is redefining Business Strategies in terms of exploring innovative business models and at the same time creating new and unique revenue models that will lead to unprecedented growth. Digital Transformation and Innovation is providing a paradigm shift which is helping organizations especially Financial Services to launch innovative products and services in order to accelerate their growth and provide an edge over direct and indirect competitors.With the advent of digital era, there was increasing pressure on Financial Services to persistently innovate and implement plethora of digital initiatives which will improve the customer experience and steer the business to increase in revenue. Capital Markets, Banks, Regulatory Bodies and Investors have taken multiple precautionary steps to ensure they prevent another global financial recession and also history is not repeated. They are also ensuring that industry giants stay competitive in the age of technology-driven Financial Technology Services organizations also known as FinTechs.FinTechs and large Capital Market organizations are focus-ing on Intelligent Solutions in or-der to provide better operational efficiency and cost optimization. Intelligent solutions like Artifi-cial Intelligence (AI) including Machine Learning, Deep Learn-ing and Robotic Process Automa-tion (RPA) are enabling business-es to achieve efficiency in manual, old and taxing processes related to trading and other activities. An interesting way to innovate for Capital Markets would be to iden-tify what customers are demand-ing and expecting which could be gathered from multiple data
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